Profit Builders Rebrands With New Logos and Website
In 2019, Profit Builders began our quest for a new website, which included discussions about rebranding. We decided to partner with Cassandra Bryan Design, and it was eventually determined that a new website was needed, as well as a new Profit Builders logo and associated logo for ProWork, our online payroll processing system.
The Cassandra Bryan Design team began our rebranding process with the Profit Builders logo. They did competitive and creative research and then developed various logo design concepts. Once we selected a logo that we feel represents our high-tech solutions and high-quality customer service, we finalized the brand colors. Next, the team created the associated ProWork logo that utilizes the same icon and typography with a different color palette. Finally, brand standards guidelines, print and digital collateral and design for promotional items were provided.